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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
It's Time For Marketers to Redefine 'TV' and Embrace its Complexity
As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...
Is AI overhyped or the biggest development of our lifetimes?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to Run an RFP for Your TV Advertising Campaigns
Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...
Watch: Press Play on Effective TV Advertising at Brandweek
"Performance marketing and brand marketing work hand in hand to help drive a business forward.”
Webinar: TV's Future is Much More Than Connected
Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...
How to balance heritage and innovation in marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Webinar: The CTV Opportunity Marketers Are Missing
The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...
Special Edition: The surprising truth about TV effectiveness
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Why your customer should be your North Star
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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