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Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
Why your digital ads aren’t working
This week, we're exploring controversial truths with Bob Hoffman, the Ad Contrarian. Starting with h...
6 marketing effectiveness lessons you can’t ignore
Marketing effectiveness principles are more than theory... they're proven frameworks for growth. Thi...
Everything Your Agency Needs to Set Your TV Campaign Up for Success
The most successful TV campaigns are built on shared first-party data, including website traffic, co...
Are the Big Game’s ads worth $7M?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The science behind standout creative
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
GOVX Extends Its Mission on TV with Marketing Architects
GOVX launches a national TV campaign to connect military and first responder communities with discou...
Is the traditional agency model dying?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
4 Hidden Truths About TV Advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Your 2025 marketing crystal ball
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing MVPs from 2024
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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