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The real price of live sports advertising
This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...
How to Crack the Connected TV Code
CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...
Cost is the Hidden Multiplier in Your TV Campaigns
Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than marginal ...
Stop the marketing hamster wheel
Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...
National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story
The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...
How to recession-proof your marketing
Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...
Get noticed or be different?
The marketing world loves a good debate. This week, we tackle a classic one: differentiation vs. dis...
Watch: Your CTV Performance Playbook
CTV CPMs run 5-10x higher than linear TV, and programmatic buying layers on additional hidden fees t...
Trust & Will's 'Make it Count' Campaign Wins Creative Awards
Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...
What you’re getting wrong about targeting
Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...
Underoutfit Launches First National TV Campaign to Build on Explosive Growth
After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...
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