Marketing Architects: TV Advertising Blog (12)

Why TV’s not just a brand channel

There are many marketing debates.

It's no secret that brand channels traditionally require a major investment.

TV advertising provides brands massive growth potential, but the channel can be challenging, especia...

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Babcock brings two decades of advertising experience and creative expertise to All-Inclusive TV agen...

TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

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