Marketing Architects: TV Advertising Blog (12)

Reach, Revenue and ROI: Three Principles for Effective TV Advertising

TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

After investing in a big marketing initiative like TV advertising, the most disappointing outcome is...

The last few months, following AI news has been quite the rollercoaster ride.

Behavioral targeting is under attack.

Marketing’s fought to prove its value to the C-Suite for years.

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