Marketing Architects: TV Advertising Blog (12)

Webinar: The New Rules of Great TV Creative

TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads produce only...

A surge in CTV inventory is pushing CPMs down, but also increasing the number of intermediaries, cre...

This week, we're exploring why the loudest brands in a category are often the fastest-growing ones. ...

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

TV agency Marketing Architects and product development incubator Misfits & Machines build genera...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Too many TV ads are forgettable. This week, we're ripping up the old creative playbook and showing y...

This week, we're exploring the evolving world of Connected TV advertising with Chief Media Officer C...

CTV usage is surging, but so are concerns around high CPMs, fragmentation, and inconsistent measurem...

This week, we're talking marketing effectiveness with WARC's Head of Advisory, Lexi Wolf. She shares...

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