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Watch: 3 Illusions Making Your CTV Investment Less Effective
CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.
Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Unlocking TV Advertising's Power: Insights from Peter Field
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
TV's Golden Age: The Future of TV Advertising in 2025
Record TV households, 5+ hours of daily viewing, and growing CTV adoption show total TV consumption ...
Webinar: Unlocking TV Effectiveness in the New Era
TV viewership remains stronger than headlines suggest. There are more TV households in the US than e...
Strengthening the CEO-CMO Partnership for Business Growth
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The Case for TV as a Strategic Growth Driver
Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...
It's Time For Marketers to Redefine 'TV' and Embrace its Complexity
The line between linear TV and streaming has blurred, with most households watching both. Streaming ...
Is AI overhyped or the biggest development of our lifetimes?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to Run an RFP for Your TV Advertising Campaigns
TV drives the strongest sales impact in video, making the choice of agency partner critical. A well-...
Watch: Press Play on Effective TV Advertising at Brandweek
"Performance marketing and brand marketing work hand in hand to help drive a business forward.”
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