Marketing Architects: TV Advertising Blog (13)

Is the future of targeting contextual?

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

After investing in a big marketing initiative like TV advertising, the most disappointing outcome is...

The last few months, following AI news has been quite the rollercoaster ride.

Behavioral targeting is under attack.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...

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