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How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-described recovering performance marketer, to talk about what happens when direct response...
Ad Fatigue: When Less Really Is More
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
What does marketing as a revenue center really look like?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Making the case for brand with Amica Insurance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Unlocking TV Advertising's Power: Insights from Peter Field
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
TV's Golden Age: The Future of TV Advertising in 2025
Record TV households, 5+ hours of daily viewing, and growing CTV adoption show total TV consumption ...
Webinar: Unlocking TV Effectiveness in the New Era
TV viewership remains stronger than headlines suggest. There are more TV households in the US than e...
Strengthening the CEO-CMO Partnership for Business Growth
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The Case for TV as a Strategic Growth Driver
Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...
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