Marketing Architects: TV Advertising Blog (14)

Targeted Mass Marketing: Reach the Right Audience Effectively

Reaching large audiences is powerful. But they still need to be the right large audiences.

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

Are you wasting your marketing budget by building brand awareness?

We all notice the ads that seem to know exactly what you were just talking about. The websites that ...

Ready to discover a world of marketing knowledge and inspiration?

TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...

AI is probably the hottest topic in business right now.

It's no surprise streaming has taken over the living room TV. (And all the other screens in your hom...

According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...

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