platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(90)
Conversion Tech
(10)
Creative Strategy
(13)
Media Buying
(34)
News
(47)
Newsletter
(163)
TV Attribution
(11)
News
Read More
→
Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Why your customer should be your North Star
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...
3 marketing lessons that won’t expire
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era
In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...
The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Adapting to the Evolving Search Landscape
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
6 Ways Technology is Transforming TV Advertising
TV remains powerful, but technology is reshaping how it works through CTV growth, interactive format...
Are brand extensions risky business?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...
