Stop comparing AI to humans

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Should you advertise during a recession?

Budget cuts. Layoffs. Wait, are we even in a recession?

Quince Shares Affordable Luxury on National TV

Direct-to-consumer retailer Quince launches first national TV campaign with All-Inclusive TV agency ...

Digital dangers, targeting and bothism

Digital has democratized advertising, allowing more brands to find and reach their audiences online.

What Marketers Should Know About the Evolution of TV Advertising

TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...

How to Avoid the Top 5 Mistakes Advertisers Make on TV

TV advertising done right can make a huge difference to the success of your business. TV unites team...

The Future of Print is on TV

Some marketers are turning to digital advertising to complement evolving print efforts. Or turning t...

What to Look For in a TV Advertising Agency

It’s time to get your message out in a big way.

5 Trends Marketers Should Know About in 2023

72% of consumers say external pressures are affecting their lives more now than in the past. From in...

How To Rethink Copytesting for the Rise of Holistic Performance TV

Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...