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Stop comparing AI to humans
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Should you advertise during a recession?
Budget cuts. Layoffs. Wait, are we even in a recession?
Quince Shares Affordable Luxury on National TV
Direct-to-consumer retailer Quince launches first national TV campaign with All-Inclusive TV agency ...
Digital dangers, targeting and bothism
Digital has democratized advertising, allowing more brands to find and reach their audiences online.
What Marketers Should Know About the Evolution of TV Advertising
TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
How to Avoid the Top 5 Mistakes Advertisers Make on TV
TV advertising done right can make a huge difference to the success of your business. TV unites team...
The Future of Print is on TV
Some marketers are turning to digital advertising to complement evolving print efforts. Or turning t...
What to Look For in a TV Advertising Agency
It’s time to get your message out in a big way.
5 Trends Marketers Should Know About in 2023
72% of consumers say external pressures are affecting their lives more now than in the past. From in...
How To Rethink Copytesting for the Rise of Holistic Performance TV
Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...
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