platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(86)
Conversion Tech
(11)
Creative Strategy
(8)
Media Buying
(29)
News
(37)
Newsletter
(84)
TV Attribution
(12)
Business Strategy
Read More
→
Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
How to Avoid the Top 5 Mistakes Advertisers Make on TV
TV advertising done right can make a huge difference to the success of your business. TV unites team...
The Future of Print is on TV
Some marketers are turning to digital advertising to complement evolving print efforts. Or turning t...
What to Look For in a TV Advertising Agency
It’s time to get your message out in a big way.
5 Trends Marketers Should Know About in 2023
72% of consumers say external pressures are affecting their lives more now than in the past. From in...
How To Rethink Copytesting for the Rise of Holistic Performance TV
Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...
Angela Voss Named Marketing Architects' New CEO
After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...
How Does Your Website Affect TV's Performance?
Before the internet, response to TV commercials was measured based on call volume. Today, advertiser...
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Does TV Advertising Drive Sales?
There is a common belief that a mass-reach channel like TV advertising only effectively drives brand...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...