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How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-described recovering performance marketer, to talk about what happens when direct response...
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...
3 marketing lessons that won’t expire
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era
In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...
The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Adapting to the Evolving Search Landscape
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
6 Ways Technology is Transforming TV Advertising
TV remains powerful, but technology is reshaping how it works through CTV growth, interactive format...
Are brand extensions risky business?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Maximize Your Marketing with TV's Halo Effect
TV creates a powerful halo effect, improving performance across channels like paid search, social, O...
Is Brand Purpose Overrated? Exploring its Impact on Marketing.
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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