Marketing Architects: TV Advertising Blog (16)

How To Rethink Copytesting for the Rise of Holistic Performance TV

Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...

After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...

Before the internet, response to TV commercials was measured based on call volume. Today, advertiser...

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

There is a common belief that a mass-reach channel like TV advertising only effectively drives brand...

Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...

Sometimes, it’s easy to question TV’s value as a marketing channel when thinking about the popularit...

A question for you... What is the definition of TV?

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...

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