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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Uncommon Goods Connects With Holiday Shoppers Through TV
Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...
Does TV Advertising Still Matter?
Sometimes, it’s easy to question TV’s value as a marketing channel when thinking about the popularit...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
Do My Customers Watch TV?
Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...
Webinar: TV Advertising's Upside During a Downturn
Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands t...
How Does TV Advertising Build Trust?
When you need advice on something important, who do you seek out? It’s probably someone you know wel...
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Crutchfield Sparks Excitement With New TV Campaign
National electronics retailer launches a TV campaign with Marketing Architects.
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
The Future of TV Advertising for Performance Marketers
Most performance-driven brands designate far less than half their marketing budget to brand-building...
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