platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(86)
Conversion Tech
(11)
Creative Strategy
(8)
Media Buying
(29)
News
(37)
Newsletter
(91)
TV Attribution
(12)
Business Strategy
Read More
→
Marketing MVPs from 2024
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
How Performance Should Inform Your TV Campaign
When it comes to marketing, do what works.
5 Books That Will Persuade You to Launch TV
In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...
How To Design An Accountable TV Campaign
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...
Marketing Architects Steps Forward in Automated Media Buying
All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution...
3 Types of Businesses That Should Be on TV
Not every business should advertise on TV, but several types tend to overlook the channel in their s...
5 Tips for Measuring TV Performance
Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...
Rethinking the Power of TV Advertising
What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...
How data privacy laws should affect your marketing plan
As much as the recent media attention and expanding legislation may imply otherwise, data privacy is...
Patriot Software Turns to TV to Reach American Business Owners
Accounting and payroll software company partners with Marketing Architects for national television p...
Driving your TV Campaign with 1st Party Data
No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So why, whe...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...