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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Rethinking the Power of TV Advertising
What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...
How data privacy laws should affect your marketing plan
As much as the recent media attention and expanding legislation may imply otherwise, data privacy is...
Patriot Software Turns to TV to Reach American Business Owners
Accounting and payroll software company partners with Marketing Architects for national television p...
Driving your TV Campaign with 1st Party Data
No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So why, whe...
Adorama Launches Holiday TV Campaign with Marketing Architects
Full-service destination for photo, video and electronics went from concept to on-air in one month b...
Why Automation is Still Media's Most Valuable Asset
It’s been a whirlwind year for TV.
Why TV Advertising is Ecommerce’s Next Step
The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...
The Ad Battle: YouTube vs Broadcast TV
When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....
3 Reasons to Consider TV for Your B2B Brand
TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, a...
How to Rebuild Consumer Trust Through TV and Transparency
Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...
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