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Why do marketers chase quick wins?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Behavioral Targeting: Clicks, Confusion and Creepy Ads
We all notice the ads that seem to know exactly what you were just talking about. The websites that ...
The Top 11 Marketing Podcasts for CMOs in 2023
Ready to discover a world of marketing knowledge and inspiration?
Is the clock ticking for TikTok?
TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...
How will AI reshape marketing and advertising?
AI is probably the hottest topic in business right now.
How measurable are upper-funnel marketing channels?
According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...
Should you advertise during a recession?
Budget cuts. Layoffs. Wait, are we even in a recession?
Quince Shares Affordable Luxury on National TV
Direct-to-consumer retailer Quince launches first national TV campaign with All-Inclusive TV agency ...
Digital dangers, targeting and bothism
Digital has democratized advertising, allowing more brands to find and reach their audiences online.
What Marketers Should Know About the Evolution of TV Advertising
TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
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