platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(96)
Conversion Tech
(10)
Creative Strategy
(13)
Media Buying
(34)
News
(51)
Newsletter
(179)
TV Attribution
(11)
Newsletter
Read More
→
The real price of live sports advertising
This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...
The hottest marketing channel of 2024
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
9 Podcasts Every CMO Should Listen to in 2024
Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...
Is the era of advertising over?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
CTV Advertisers Should Rethink How They Use Data for Targeting
CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...
Who said TV couldn't be targeted?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance
TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...
The true cost of digital advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why CTV Is Evolving Beyond Walled Gardens
AVOD is taking over streaming as every major platform, including Amazon Prime Video, now offers ad-s...
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...
How broad is your reach?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...
