Marketing Architects: TV Advertising Blog (20)

The Future of Targeting is Contextual for Streaming Advertisers

Behavioral targeting is under attack.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...

Reaching large audiences is powerful. But they still need to be the right large audiences.

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...