Marketing MVPs from 2024

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Adorama Launches Holiday TV Campaign with Marketing Architects

Full-service destination for photo, video and electronics went from concept to on-air in one month b...

Why Automation is Still Media's Most Valuable Asset

It’s been a whirlwind year for TV.

Why TV Advertising is Ecommerce’s Next Step

The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

3 Reasons to Consider TV for Your B2B Brand

TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, a...

How to Rebuild Consumer Trust Through TV and Transparency

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

What Is Addressable TV Advertising? Is It Right for My Brand?

You’re relaxing at home. The evening’s top prime time drama plays on TV.

3 questions every marketer must ask to measure TV performance

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

CarParts.com Delivers to America Through Rapid Response TV

Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Nuts.com Responds to Demand for Delivery with TV Advertising

Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.

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