Stop waiting to use AI for marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

What Is Addressable TV Advertising? Is It Right for My Brand?

You’re relaxing at home. The evening’s top prime time drama plays on TV.

3 questions every marketer must ask to measure TV performance

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

CarParts.com Delivers to America Through Rapid Response TV

Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Nuts.com Responds to Demand for Delivery with TV Advertising

Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Quick Chronicles— Stories from Rapid Response TV: Bosley

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...

Quick Chronicles— Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...

I'd like to thank Television

At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...

How brands can navigate political season media buying

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

If your next big move is hyper-targeting, find a bigger move

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

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