American Standard Launches First TV Campaign for Shower Remodels

The national TV campaign highlights a lifetime warranty and end-to-end service delivered by American Standard.

The creative disruptor you can’t ignore

The last few months, following AI news has been quite the rollercoaster ride.

How to build a high-performing marketing team

Marketing’s fought to prove its value to the C-Suite for years.

Tesla is revving up the advertising engine

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

What is All-Inclusive TV Advertising and How Does it Work?

TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...

The forgotten power of B2B brand-building

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

B2B Marketing: How TV Advertising Can Power Business Growth for B2B

B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...

Targeted Mass Marketing: Reach the Right Audience Effectively

Reaching large audiences is powerful. But they still need to be the right large audiences.

How Much Does a TV Advertising Campaign Cost?

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

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