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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Alto Invests in Growth with National TV
Alternative investments fintech launches a national TV campaign with Marketing Architects.
Reducing Online-to-Offline Friction
Friction is everywhere.
WeatherBug Launches a Growth-Driven National TV campaign
Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users ...
Webinar: Perfecting Your Streaming Strategy
Streaming TV is an emerging marketplace. Which means it's complicated.
How Performance Should Inform Your TV Campaign
When it comes to marketing, do what works.
5 Books That Will Persuade You to Launch TV
In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...
How To Design An Accountable TV Campaign
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...
Marketing Architects Steps Forward in Automated Media Buying
All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution...
3 Types of Businesses That Should Be on TV
Not every business should advertise on TV, but several types tend to overlook the channel in their s...
5 Tips for Measuring TV Performance
Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...
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