Marketing Architects: TV Advertising Blog (18)

Digital Ads That Stick And Drive Clicks

Over the last two decades, marketers have shifted from traditional channels to digital ones—but the ...

In 2023, Google and Amazon will rake in a staggering $57 billion and $24 billion in ad revenues from...

Targeting might be modern marketing’s top focus. Which makes sense. Every campaign should prioritize...

Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...

CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with top mark...

Are businesses ignoring their greatest growth lever? Despite a heightened focus on growth, businesse...

What’s the overlap between brand and performance marketing? How do you prove marketing’s value to th...

Connected TV (CTV) is everywhere in media plans. Budgets are growing. Promises are big. But behind t...

Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new opportunities t...

Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...

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