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The demand ceiling every brand hits
This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk about “future demand.” He argues that marketers who chase only today's buyers eventually run o...
Revolutionizing Marketing with Cutting-Edge Research
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The hottest marketing channel of 2024
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
9 Podcasts Every CMO Should Listen to in 2024
Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...
Is the era of advertising over?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
CTV Advertisers Should Rethink How They Use Data for Targeting
CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...
Who said TV couldn't be targeted?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance
TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...
The true cost of digital advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why CTV Is Evolving Beyond Walled Gardens
AVOD is taking over streaming as every major platform, including Amazon Prime Video, now offers ad-s...
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...
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