Marketing Architects: TV Advertising Blog (22)

Tesla is revving up the advertising engine

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...

Reaching large audiences is powerful. But they still need to be the right large audiences.

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

Are you wasting your marketing budget by building brand awareness?

We all notice the ads that seem to know exactly what you were just talking about. The websites that ...

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