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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Simple Habit Teams with Marketing Architects for TV Campaign
5-minute meditation app for busy people launches its first national TV campaign.
The supreme secret to success on TV: move from KPIs to KMIs.
I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...
Marketing Architects hires Ron Blevins as VP of Media
Blevins brings experience and expertise to expand Marketing Architects’ media platform
TV Campaign Helps Touch of Modern Reach Major Milestone
VAB National Commercial Showcases Marketing Architects Ecommerce Client
Matt Hultgren talks navigating changing world of TV analytics
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...
Touch of Modern launches TV campaign
Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign
All attribution is wrong (but do it anyway!)
Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...
Chuck's Wednesday Wisdom: 2018 wrap-up
A lot happened in the marketing world in 2018.... Hear what our CEO thinks the largest trends were, ...
How Brand and Performance Marketing Drive Results Together
In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...
Chuck's Wednesday Wisdom: what marketers can learn from investors
What can marketing leaders learn from the sharpest minds in investing? Watch this edition of Chuck's...
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