Marketing Architects: TV Advertising Blog (23)

Omnichannel marketing = more loyalty

Brands must break down online and offline silos to meet consumer expectations.

For memorability and emotional connections, nothing beats a good story.

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

3x more millennials are watching TV compared to YouTube.

Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...

When does a holiday advertising blitz make sense for your brand?

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Despite years of dire predictions, TV advertising continues to outperform other media.

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

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