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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
The Top 11 Marketing Podcasts for CMOs in 2023
Ready to discover a world of marketing knowledge and inspiration?
Is the clock ticking for TikTok?
TikTok has over 100 million American users, and US marketers will spend more than $11 billion on the...
How will AI reshape marketing and advertising?
AI is probably the hottest topic in business right now.
How measurable are upper-funnel marketing channels?
According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...
Should you advertise during a recession?
Budget cuts. Layoffs. Wait, are we even in a recession?
Quince Shares Affordable Luxury on National TV
Direct-to-consumer retailer Quince launches first national TV campaign with All-Inclusive TV agency ...
Digital dangers, targeting and bothism
Digital has democratized advertising, allowing more brands to find and reach their audiences online.
What Marketers Should Know About the Evolution of TV Advertising
TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
How to Avoid the Top 5 Mistakes Advertisers Make on TV
TV advertising done right can make a huge difference to the success of your business. TV unites team...
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