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Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

Webinar: Effectiveness Principles for TV Advertising

TV delivers unmatched scale and visibility. But turning that into measurable growth takes more than ...

Bigger reach, bigger rewards?

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Steve Babcock Joins Marketing Architects as Chief Creative Officer

Babcock brings two decades of advertising experience and creative expertise to All-Inclusive TV agen...

Reach, Revenue and ROI: Three Principles for Effective TV Advertising

TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...

Does awareness or affinity drive brand growth?

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

How To Target Your Audience With TV Advertising

TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...

The Showdown on Paid vs Owned vs Earned Media

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

The Creative Battle: Awards vs. Results

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Is the future of targeting contextual?

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

How To Measure a TV Advertising Campaign's Effectiveness

After investing in a big marketing initiative like TV advertising, the most disappointing outcome is...
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