When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

What to Look For in a TV Advertising Agency

It’s time to get your message out in a big way.

5 Trends Marketers Should Know About in 2023

72% of consumers say external pressures are affecting their lives more now than in the past. From in...

How To Rethink Copytesting for the Rise of Holistic Performance TV

Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...

Angela Voss Named Marketing Architects' New CEO

After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...

The Pitfalls of IP-Based Targeting in Streaming Campaigns

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Uncommon Goods Connects With Holiday Shoppers Through TV

Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...

Streaming TV vs Digital Video

A question for you... What is the definition of TV?

Do My Customers Watch TV?

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...

Webinar: TV Advertising's Upside During a Downturn

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

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