Marketing Architects: TV Advertising Blog (24)

Webinar: TV Advertising's Upside During a Downturn

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

When you need advice on something important, who do you seek out? It’s probably someone you know wel...

It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...

National electronics retailer launches a TV campaign with Marketing Architects.

Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...

Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Retail marketers are juggling a lot.

What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

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