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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
What Marketers Should Know About the Evolution of TV Advertising
TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...
The Application of AI in Marketing, Advertising and Media Buying
Chat GPT. Bard. ERNIE Bot.
How to Avoid the Top 5 Mistakes Advertisers Make on TV
TV advertising done right can make a huge difference to the success of your business. TV unites team...
What to Look For in a TV Advertising Agency
It’s time to get your message out in a big way.
5 Trends Marketers Should Know About in 2023
72% of consumers say external pressures are affecting their lives more now than in the past. From in...
How To Rethink Copytesting for the Rise of Holistic Performance TV
Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...
Angela Voss Named Marketing Architects' New CEO
After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Uncommon Goods Connects With Holiday Shoppers Through TV
Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...
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