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Confessions of a reformed performance marketer
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Plow & Hearth Celebrates the Comfort of Home on National TV
Home and garden brand launches a national TV campaign with Marketing Architects.
7 Podcasts Every CMO Should Listen To
Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...
Marketing Architects Optimizes the Customer Experience
All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...
SmartAsset Launches a Simpler Road to Retirement on TV
MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and marke...
Joybird Airs First TV Campaign
Online furniture retailer launches a national campaign with Marketing Architects highlighting custom...
Alto Invests in Growth with National TV
Alternative investments fintech launches a national TV campaign with Marketing Architects.
Reducing Online-to-Offline Friction
Friction is everywhere.
WeatherBug Launches a Growth-Driven National TV campaign
Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users ...
How Performance Should Inform Your TV Campaign
When it comes to marketing, do what works.
5 Books That Will Persuade You to Launch TV
In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...
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