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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
How Does TV Advertising Build Trust?
When you need advice on something important, who do you seek out? It’s probably someone you know wel...
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Crutchfield Sparks Excitement With New TV Campaign
National electronics retailer launches a TV campaign with Marketing Architects.
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...
Understanding Linear TV: What is it and How Does it Work?
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
Watch: Growing Market Share With TV
Retail marketers are juggling a lot.
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Webinar: Doubling Down on First-Party Data with TV
New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...
Plow & Hearth Celebrates the Comfort of Home on National TV
Home and garden brand launches a national TV campaign with Marketing Architects.
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