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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Webinar: Doubling Down on First-Party Data with TV
New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...
Plow & Hearth Celebrates the Comfort of Home on National TV
Home and garden brand launches a national TV campaign with Marketing Architects.
7 Podcasts Every CMO Should Listen To
Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...
Marketing Architects Optimizes the Customer Experience
All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...
SmartAsset Launches a Simpler Road to Retirement on TV
MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and marke...
Joybird Airs First TV Campaign
Online furniture retailer launches a national campaign with Marketing Architects highlighting custom...
Alto Invests in Growth with National TV
Alternative investments fintech launches a national TV campaign with Marketing Architects.
Reducing Online-to-Offline Friction
Friction is everywhere.
WeatherBug Launches a Growth-Driven National TV campaign
Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users ...
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