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Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Uncommon Goods Connects With Holiday Shoppers Through TV
Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
Do My Customers Watch TV?
Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...
Webinar: TV Advertising's Upside During a Downturn
When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...
How Does TV Advertising Build Trust?
When you need advice on something important, who do you seek out? It’s probably someone you know wel...
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Crutchfield Sparks Excitement With New TV Campaign
National electronics retailer launches a TV campaign with Marketing Architects.
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...
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