When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Marketing Architects Steps Forward in Automated Media Buying

All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution...

3 Types of Businesses That Should Be on TV

Not every business should advertise on TV, but several types tend to overlook the channel in their s...

5 Tips for Measuring TV Performance

Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...

Rethinking the Power of TV Advertising

What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...

Patriot Software Turns to TV to Reach American Business Owners

Accounting and payroll software company partners with Marketing Architects for national television p...

Adorama Launches Holiday TV Campaign with Marketing Architects

Full-service destination for photo, video and electronics went from concept to on-air in one month b...

Why Automation is Still Media's Most Valuable Asset

It’s been a whirlwind year for TV.

Why TV Advertising is Ecommerce’s Next Step

The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

3 Reasons to Consider TV for Your B2B Brand

TV advertising isn’t just for cereal and car brands. In fact, for business-to-business companies, TV...

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