Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

How Performance Should Inform Your TV Campaign

When it comes to marketing, do what works.

5 Books That Will Persuade You to Launch TV

In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...

How To Design An Accountable TV Campaign

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...

Marketing Architects Steps Forward in Automated Media Buying

All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution...

3 Types of Businesses That Should Be on TV

Not every business should advertise on TV, but several types tend to overlook the channel in their s...

5 Tips for Measuring TV Performance

Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...

Rethinking the Power of TV Advertising

What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...

Patriot Software Turns to TV to Reach American Business Owners

Accounting and payroll software company partners with Marketing Architects for national television p...

Adorama Launches Holiday TV Campaign with Marketing Architects

Full-service destination for photo, video and electronics went from concept to on-air in one month b...

Why Automation is Still Media's Most Valuable Asset

It’s been a whirlwind year for TV.

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