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The real reason TV feels unmeasurable
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The Ad Battle: YouTube vs Broadcast TV
When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....
3 Reasons to Consider TV for Your B2B Brand
TV advertising isn’t just for cereal and car brands. In fact, for business-to-business companies, TV...
How to Rebuild Consumer Trust Through TV and Transparency
Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...
What Is Addressable TV Advertising? Is It Right for My Brand?
You’re relaxing at home. The evening’s top prime time drama plays on TV.
CarParts.com Delivers to America Through Rapid Response TV
Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.
Nuts.com Responds to Demand for Delivery with TV Advertising
Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.
Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS
After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...
Quick Chronicles— Stories from Rapid Response TV: Bosley
When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...
Quick Chronicles— Stories from Rapid Response TV: Filters Fast
COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...
I'd like to thank Television
At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...
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