platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(87)
Conversion Tech
(10)
Creative Strategy
(12)
Media Buying
(33)
News
(45)
Newsletter
(157)
TV Attribution
(11)
Media Buying
Read More
→
Watch: TV Like Digital and Other Connected TV Myths
Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Webinar: Doubling Down on First-Party Data with TV
New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...
Plow & Hearth Celebrates the Comfort of Home on National TV
Home and garden brand launches a national TV campaign with Marketing Architects.
7 Podcasts Every CMO Should Listen To
Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...
Marketing Architects Optimizes the Customer Experience
All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...
SmartAsset Launches a Simpler Road to Retirement on TV
MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and marke...
Joybird Airs First TV Campaign
Online furniture retailer launches a national campaign with Marketing Architects highlighting custom...
Alto Invests in Growth with National TV
Alternative investments fintech launches a national TV campaign with Marketing Architects.
Reducing Online-to-Offline Friction
Friction is everywhere.
WeatherBug Launches a Growth-Driven National TV campaign
Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users ...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...
