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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
How to Rebuild Consumer Trust Through TV and Transparency
Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...
What Is Addressable TV Advertising? Is It Right for My Brand?
You’re relaxing at home. The evening’s top prime time drama plays on TV.
CarParts.com Delivers to America Through Rapid Response TV
Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.
Nuts.com Responds to Demand for Delivery with TV Advertising
Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.
Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS
After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...
Quick Chronicles— Stories from Rapid Response TV: Bosley
When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...
Quick Chronicles— Stories from Rapid Response TV: Filters Fast
COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...
I'd like to thank Television
At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...
How brands can navigate political season media buying
Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.
If your next big move is hyper-targeting, find a bigger move
Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...
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