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The real reason TV feels unmeasurable
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
How brands can navigate political season media buying
Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.
If your next big move is hyper-targeting, find a bigger move
Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...
What in the world is Advanced TV??
In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...
Conversion 101: solving a common, costly problem
We define Conversion as the process of turning a prospect into a customer. You probably already knew...
Chuck's Wednesday Wisdom: data analysis collaboration
Are your data analysis techniques restricting your growth? And could a solution be found within the ...
More people watch TV ads with their ears than eyes.
Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...
Love Your Melon brand launches national TV ad campaign
Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer partners ...
Stop the "brand" vs. "performance" battle. Choose smart marketing instead.
Shopkick launches TV campaign with agency Marketing Architects
MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...
The most expensive TV commercial is the WRONG TV commercial
What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...
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