Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

Why TV Advertising is Ecommerce’s Next Step

The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

3 Reasons to Consider TV for Your B2B Brand

TV advertising isn’t just for cereal and car brands. In fact, for business-to-business companies, TV...

How to Rebuild Consumer Trust Through TV and Transparency

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

What Is Addressable TV Advertising? Is It Right for My Brand?

You’re relaxing at home. The evening’s top prime time drama plays on TV.

CarParts.com Delivers to America Through Rapid Response TV

Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Nuts.com Responds to Demand for Delivery with TV Advertising

Pantry brand develops and launches TV campaign in one week by partnering with Marketing Architects.

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Quick Chronicles— Stories from Rapid Response TV: Bosley

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...

Quick Chronicles— Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...

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