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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

More people watch TV ads with their ears than eyes.

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...

Love Your Melon brand launches national TV ad campaign

Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer partners ...

Stop the "brand" vs. "performance" battle. Choose smart marketing instead.

Shopkick launches TV campaign with agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...

The most expensive TV commercial is the WRONG TV commercial

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

It's not Google's fault they arbitrage your marketing results

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

Simple Habit Teams with Marketing Architects for TV Campaign

5-minute meditation app for busy people launches its first national TV campaign.
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