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Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
Reducing Online-to-Offline Friction
Friction is everywhere.
WeatherBug Launches a Growth-Driven National TV campaign
Top-rated weather app and site WeatherBug has provided quality hyperlocal weather data to its users ...
How Performance Should Inform Your TV Campaign
When it comes to marketing, do what works.
5 Books That Will Persuade You to Launch TV
In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...
How To Design An Accountable TV Campaign
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...
Marketing Architects Steps Forward in Automated Media Buying
All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution...
3 Types of Businesses That Should Be on TV
Not every business should advertise on TV, but several types tend to overlook the channel in their s...
5 Tips for Measuring TV Performance
Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...
Rethinking the Power of TV Advertising
What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...
Patriot Software Turns to TV to Reach American Business Owners
Accounting and payroll software company partners with Marketing Architects for national television p...
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