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The real price of live sports advertising
This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...
What to Look For in a TV Advertising Agency
It’s time to get your message out in a big way.
5 Trends Marketers Should Know About in 2023
72% of consumers say external pressures are affecting their lives more now than in the past. From in...
How To Rethink Copytesting for the Rise of Holistic Performance TV
Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...
Angela Voss Named Marketing Architects' New CEO
After 15 years at All-Inclusive TV advertising agency Marketing Architects, former Chief Client Offi...
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
CTV Advertising: What is it and How Does it Work?
What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...
Uncommon Goods Connects With Holiday Shoppers Through TV
Ecommerce retailer launches a national TV campaign targeting holiday shoppers with Marketing Archite...
Streaming TV vs Digital Video
A question for you... What is the definition of TV?
Do My Customers Watch TV?
Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...
Webinar: TV Advertising's Upside During a Downturn
When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...
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