Ready to MOO your marketing forward?

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step system for prioritizing marketing investments, no matter the size of your brand or budget....

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Quick Chronicles— Stories from Rapid Response TV: Bosley

When COVID-19 hit the United States, our partner Bosley, The World’s Most Experienced Hair Restorati...

Quick Chronicles— Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...

I'd like to thank Television

At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...

How brands can navigate political season media buying

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

If your next big move is hyper-targeting, find a bigger move

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

More people watch TV ads with their ears than eyes.

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...

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