Marketing Architects: TV Advertising Blog (30)

The supreme secret to success on TV: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

Blevins brings experience and expertise to expand Marketing Architects’ media platform

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

A lot happened in the marketing world in 2018.... Hear what our CEO thinks the largest trends were, ...

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...

What can marketing leaders learn from the sharpest minds in investing? Watch this edition of Chuck's...

For memorability and emotional connections, nothing beats a good story.

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