Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

The most expensive TV commercial is the WRONG TV commercial

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

It's not Google's fault they arbitrage your marketing results

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

Simple Habit Teams with Marketing Architects for TV Campaign

5-minute meditation app for busy people launches its first national TV campaign.

The supreme secret to success on TV: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

Marketing Architects hires Ron Blevins as VP of Media

Blevins brings experience and expertise to expand Marketing Architects’ media platform

TV Campaign Helps Touch of Modern Reach Major Milestone

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Matt Hultgren talks navigating changing world of TV analytics

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...

Touch of Modern launches TV campaign

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

All attribution is wrong (but do it anyway!)

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

Chuck's Wednesday Wisdom: 2018 wrap-up

A lot happened in the marketing world in 2018.... Hear what our CEO thinks the largest trends were, ...

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