Ready to MOO your marketing forward?

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step system for prioritizing marketing investments, no matter the size of your brand or budget....

Love Your Melon brand launches national TV ad campaign

Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer partners ...

Shopkick launches TV campaign with agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...

The most expensive TV commercial is the WRONG TV commercial

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

It's not Google's fault they arbitrage your marketing results

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

Simple Habit Teams with Marketing Architects for TV Campaign

5-minute meditation app for busy people launches its first national TV campaign.

The supreme secret to success on TV: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

Marketing Architects hires Ron Blevins as VP of Media

Blevins brings experience and expertise to expand Marketing Architects’ media platform

TV Campaign Helps Touch of Modern Reach Major Milestone

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Matt Hultgren talks navigating changing world of TV analytics

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...