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Stop comparing AI to humans
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Why your customer should be your North Star
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...
3 marketing lessons that won’t expire
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era
In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...
The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Adapting to the Evolving Search Landscape
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
6 Ways Technology is Transforming TV Advertising
It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...
Are brand extensions risky business?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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