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Watch: How Digital-First Brands Win on TV
Anyone heard that TV's dead?
Inventory Glut and Curation Strategies Shake Up CTV Ad Costs
Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...
The science behind market share growth
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Special Edition—TV Creative White Paper
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative
TV agency Marketing Architects and product development incubator Misfits & Machines build genera...
The New Rules of Great TV Creative
You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...
Stop boring your audience
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Your CTV reality check
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Answering Your Biggest Questions About CTV in 2025
Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...
Stop splitting brand and performance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The AI video revolution is already here
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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