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Distinct isn't enough
Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief growth officer joins us to make the case for useful-but-imperfect evidence, then shares new r...
Awareness is high. So what?
This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...
Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...
Are you marketing to the wrong customers?
This week, we're covering the principles that the best marketers keep coming back to, no matter how ...
Stop over-targeting. Start reaching.
This week, we're tackling a question that trips up even the most experienced marketers: how do you a...
Targeting Precision is Overrated for Connected TV Advertisers
Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...
No More Mild Marketing
This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...
Marketing Architects Adds Reach Index Optimization for Smarter TV Buying
TV agency Marketing Architects announces a new media-buying capability that automatically directs me...
Watch: 3 Illusions Making Your CTV Investment Less Effective
CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.
Can you advertise your way to trust?
This week, we're digging into brand trust with Catrina McAuliffe, SVP of Brand Strategy at Marketing...
Why personalization doesn’t equal persuasion
This week, we're digging into the science of ad personalization. A meta-analysis of 53 studies tells...
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