Watch: How Digital-First Brands Win on TV

Anyone heard that TV's dead?

Inventory Glut and Curation Strategies Shake Up CTV Ad Costs

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...

The science behind market share growth

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Special Edition—TV Creative White Paper

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative

TV agency Marketing Architects and product development incubator Misfits & Machines build genera...

The New Rules of Great TV Creative

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Stop boring your audience

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Your CTV reality check

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Answering Your Biggest Questions About CTV in 2025

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

Stop splitting brand and performance

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The AI video revolution is already here

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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