Marketing Architects: TV Advertising Blog (3)

How to Measure TV Advertising's Long and Short Results

Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing budgets...

Creative effectiveness isn't what most people think. This week, Steve Babcock, our Chief Creative Of...

Most brands have more potential customers out-of-market than in-market at any time, making growth de...

Brand growth for mature companies isn't a miracle. It's just really hard. This week, we're exploring...

This week, we're talking with Josh Blyskal from Profound about the seismic shift happening in search...

This integration drives app-level supply insights, better campaign control, and outcome-driven autom...

This week, we’re joined by Roscoe Williamson, Global Strategy Director at MassiveMusic, to unpack ne...

TV measurement isn't broken. This week, we're breaking down how to capture both immediate response a...

Ryan Sullivan, CMO of GoodRx, joins us this week to share why he's a "reformed performance marketer....

Not every marketing podcast is designed to make you a better marketer.

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