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Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital

Partnership brings together brand and performance expertise across TV and digital advertising.

TV in 2026: The Future of Advertising's Most Powerful Channel

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

The lesson hiding in OpenAI's first TV campaign

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

Digital can build brand. Here's how.

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

Webinar: Why TV Works Harder with Brand AND Sales Goals

Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...

Why audio wins on efficiency

Audio advertising is often overlooked. Research shows it shouldn't be. This week, we're exploring wh...

WARC Report: TV's real impact on your funnel

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

Brand vs performance is a false choice

This week, we’re challenging the assumption that brand and performance should remain separate. Turns...

The new sports advertising playbook

This week we're diving into live sports advertising and why the landscape has become infinitely more...

How to earn the board’s respect

This week, we're exploring what it takes to earn respect in the boardroom with Kimberly Gardner, CMO...
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