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Stop comparing AI to humans
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Maximize Your Marketing with TV's Halo Effect
Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...
Is Brand Purpose Overrated? Exploring its Impact on Marketing.
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why your brand matters, and how to prove it
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why media quality isn’t what you think it is
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are Olympic Sponsorships Worth the Gold?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Understanding TV Viewing Habits Across Generations
Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV...
The secret to multi-channel marketing success
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
AI's Role in Revolutionizing Market Research
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'
TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...
Should competitors shape your marketing?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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