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Making the case for brand with Amica Insurance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Are Olympic Sponsorships Worth the Gold?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Understanding TV Viewing Habits Across Generations
Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV...
The secret to multi-channel marketing success
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
AI's Role in Revolutionizing Market Research
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'
TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...
Should competitors shape your marketing?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to be a Creative Marketer with Vivienne Wan
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The Battle for Effectiveness with Mark Ritson
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Watch: How to Transform Your Linear and CTV Campaigns for Max ROI
“Any marketer who considers walking away from TV advertising would be crazy to do so.”
Why Linear and Connected TV Are Better Together
Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some ...
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