Marketing Architects: TV Advertising Blog (4)

Your attention strategy is probably backwards

Attention metrics are everywhere. Some experts swear by them. Others say they're a waste of money. T...

Brands today suffer from an epidemic of conformity. Everyone's chasing consumers with the same promi...

Marketing has become obsessed with efficiency over the past decade. ROI dashboards. Cost per lead op...

Creative has a ceiling, but reach scales. Exposing 100x more future buyers to your message will alwa...

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

Brands that balance brand and performance spending increase ad-driven revenue by 25–100%, while thos...

Partnership brings together brand and performance expertise across TV and digital advertising.

Americans will spend more than five hours a day watching TV in 2026. That’s nearly an hour more than...

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

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