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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
Who's influencing your customers?
More than all other media combined, TV can build a lasting—and profitable—romance with consumers.
Shaking up generational stereotypes
3x more millennials are watching TV compared to YouTube.
What category disruptors can teach your brand?
Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...
Remnant isn't what I thought it was
“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...
This President's Day, get the most from your Benjamins
When does a holiday advertising blitz make sense for your brand?
Meet Annika: AI TV media buying
An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...
Is TV advertising dead?
Despite years of dire predictions, TV advertising continues to outperform other media.
Customer experience (CX) takes center stage
Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...
6 digital tools that will transform direct-to-consumer brands
Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...
How your CMO can beat the odds
The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...
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