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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
American Standard Launches First TV Campaign for Shower Remodels
The national TV campaign highlights a lifetime warranty and end-to-end service delivered by American...
The false choice that’s killing effectiveness
This week, we're exploring "wrong-termism" with Liam Moroney, founder of Storybook Marketing. We div...
Why do marketers chase quick wins?
This week, we're exploring why marketing effectiveness remains elusive for most brands, even when th...
How does advertising ACTUALLY work?
This week, we're tackling one of marketing's biggest questions: How does advertising actually work? ...
Watch: How Digital-First Brands Win on TV
Anyone heard that TV's dead?
AI just broke the SEO playbook
This week, we're exploring how AI agents are changing marketing, including new findings showing that...
Why we all need better marketing
This week, we're revisiting our conversation with Dr. Mark Ritson, the marketing professor turned co...
5 Effectiveness Principles for TV Creative that Performs
It's 8 PM on a Tuesday evening. Your target customer is being pulled in every direction. A text just...
Why 95% of your audience isn't buying
This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...
TV Creative Pretesting is No Longer Optional
You've just invested hundreds of thousands of dollars in a stunning new TV commercial. The productio...
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