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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

How does advertising ACTUALLY work?

This week, we're tackling one of marketing's biggest questions: How does advertising actually work? ...

Watch: How Digital-First Brands Win on TV

Anyone heard that TV's dead?

AI just broke the SEO playbook

This week, we're exploring how AI agents are changing marketing, including new findings showing that...

Why we all need better marketing

This week, we're revisiting our conversation with Dr. Mark Ritson, the marketing professor turned co...

5 Effectiveness Principles for TV Creative that Performs

It's 8 PM on a Tuesday evening. Your target customer is being pulled in every direction. A text just...

Why 95% of your audience isn't buying

This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...

TV Creative Pretesting is No Longer Optional

You've just invested hundreds of thousands of dollars in a stunning new TV commercial. The productio...

The biggest B2B marketing mistakes

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

Marketing effectiveness on a budget

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

The truth about TV advertising costs and ROI

This week, we're tackling a principle that makes marketers squirm called "Everything works at zero."...
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