Marketing Architects: TV Advertising Blog (5)

B2B Marketing Needs to Rethink Reach, TV and Mental Availability

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the 5% of...

Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...

This week, we sat down with our own CFO, Brent Longval, to find out how finance really evaluates mar...

Transparent TV measurement gives advertisers access to granular campaign data, including airing-leve...

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...

This week, we're exploring where brand actually happens, whether it be in the store, on the search r...

Premium media placements promise big impact. Super Bowl spots, primetime NFL, major live events. But...

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...

Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...

Media fragmentation has marketers spiraling. Everyone's worried about declining reach and the death ...

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