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Why Your CTV Results Look Better in the Dashboard Than in the Business

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...

Why 150-year-old logos still win

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

Webinar: TV as a Growth Engine

Brands that balance brand and performance spending increase ad-driven revenue by 25–100%, while thos...

Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital

Partnership brings together brand and performance expertise across TV and digital advertising.

TV in 2026: The Future of Advertising's Most Powerful Channel

Americans will spend more than five hours a day watching TV in 2026. That’s nearly an hour more than...

The lesson hiding in OpenAI's first TV campaign

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

Digital can build brand. Here's how.

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

Webinar: Why TV Works Harder with Brand AND Sales Goals

The brand vs. performance debate is a false choice. Research from WARC, the IPA, and Binet & Fie...

Why audio wins on efficiency

Audio advertising is often overlooked. Research shows it shouldn't be. This week, we're exploring wh...

WARC Report: TV's real impact on your funnel

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

Brand vs performance is a false choice

This week, we’re challenging the assumption that brand and performance should remain separate. Turns...
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