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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

How to Crack the Connected TV Code

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

Cost is the Hidden Multiplier in Your TV Campaigns

The most successful NBA player shoots one free throw. You shoot one hundred. Who makes more baskets?

Stop the marketing hamster wheel

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

How to recession-proof your marketing

Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...

Get noticed or be different?

The marketing world loves a good debate. This week, we tackle a classic one: differentiation vs. dis...

Watch: Your CTV Performance Playbook

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Trust & Will's 'Make it Count' Campaign Wins Creative Awards

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

What you’re getting wrong about targeting

Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...

Underoutfit Launches First National TV Campaign to Build on Explosive Growth

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...
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