platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(86)
Conversion Tech
(11)
Creative Strategy
(8)
Media Buying
(29)
News
(37)
Newsletter
(89)
TV Attribution
(12)
News
Read More
→
Stop comparing AI to humans
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance
TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...
The true cost of digital advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why CTV Is Evolving Beyond Walled Gardens
Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...
How broad is your reach?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Webinar: Everything Wrong with TV Measurement
Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...
Our position on politics... in advertising!
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Special Edition: The problem with TV attribution
Welcome to a special edition of Marketing Blueprints. Today, we’re bringing you part of our recently...
New Research From Marketing Architects Discovers TV Attribution Gaps
TV advertising agency Marketing Architects finds most TV advertisers are concerned about campaign at...
Mastering brand marketing measurement
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...
