Marketing Architects: TV Advertising Blog (7)

Watch: How Digital-First Brands Win on TV

Nearly half of all US TV ads evoke neutrality in viewers, making emotional storytelling, not feature...

This week, we're exploring how AI agents are changing marketing, including new findings showing that...

This week, we're revisiting our conversation with Dr. Mark Ritson, the marketing professor turned co...

TV captures 94% of attention-weighted viewing, but creative determines whether that attention turns ...

This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...

Creative drives 37% of sales lift, yet marketers correctly predict a winning ad only 52% of the time...

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

This week, we're tackling a principle that makes marketers squirm called "Everything works at zero."...

CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...

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