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Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

Trust & Will's 'Make it Count' Campaign Wins Creative Awards

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

What you’re getting wrong about targeting

Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...

Underoutfit Launches First National TV Campaign to Build on Explosive Growth

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...

Webinar: The New Rules of Great TV Creative

Remember when TV advertising was all about gut feelings, big budgets, and hoping viewers weren't in ...

Inventory Glut and Curation Strategies Shake Up CTV Ad Costs

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...

The science behind market share growth

This week, we're exploring why the loudest brands in a category are often the fastest-growing ones. ...

Special Edition—TV Creative White Paper

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative

TV agency Marketing Architects and product development incubator Misfits & Machines build genera...

The New Rules of Great TV Creative

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

How to create TV advertising that viewers actually remember

Too many TV ads are forgettable. This week, we're ripping up the old creative playbook and showing y...
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