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Stop waiting to use AI for marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The myths holding your marketing back

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Clicks, algorithms, and the secrets of social media

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Trust & Will Helps You 'Make It Count' in New TV Campaign

Digital estate planning company Trust & Will launches a TV campaign with Marketing Architects ab...

The Great Brand Loyalty Debate

We're diving into a topic that keeps many marketers up at night: the brand loyalty debate. Is it mor...

Watch: How to Build ROI-Positive TV Campaigns

TV advertising is one of the most powerful marketing channels for business transformation and growth...

The hidden risk of low-quality media

We’re diving into concerns surrounding media quality in 2024, the rise of AI in advertising, and fin...

How To Accurately Measure CTV Campaign Results

The statement "I know half my advertising is working; I just don't know which half" takes on new sig...

Marketing beyond the spotlight

Today, we're diving into the glitzy world of celebrities in advertising. Why do brands shell out big...

Breaking the digital doom loop

Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know moving b...

Why it’s better to cast a wide net

At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...
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