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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
Webinar: The New Rules of Great TV Creative
Remember when TV advertising was all about gut feelings, big budgets, and hoping viewers weren't in ...
Inventory Glut and Curation Strategies Shake Up CTV Ad Costs
Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...
The science behind market share growth
This week, we're exploring why the loudest brands in a category are often the fastest-growing ones. ...
Special Edition—TV Creative White Paper
Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...
Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative
TV agency Marketing Architects and product development incubator Misfits & Machines build genera...
The New Rules of Great TV Creative
You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...
How to create TV advertising that viewers actually remember
Too many TV ads are forgettable. This week, we're ripping up the old creative playbook and showing y...
Your CTV reality check
This week, we're exploring the evolving world of Connected TV advertising with Chief Media Officer C...
Answering Your Biggest Questions About CTV in 2025
Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...
Stop splitting brand and performance
This week, we're talking marketing effectiveness with WARC's Head of Advisory, Lexi Wolf. She shares...
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