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Stop comparing AI to humans

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The hidden risk of low-quality media

We’re diving into concerns surrounding media quality in 2024, the rise of AI in advertising, and fin...

How To Accurately Measure CTV Campaign Results

The statement "I know half my advertising is working; I just don't know which half" takes on new sig...

Marketing beyond the spotlight

Today, we're diving into the glitzy world of celebrities in advertising. Why do brands shell out big...

Breaking the digital doom loop

Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know moving b...

Why it’s better to cast a wide net

At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...

The state of marketing research

This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...

How to Target Your Audience on CTV

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...

MMM’s making a comeback

Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...

Marketing Architects Launches Venture Incubator Misfits & Machines

TV agency Marketing Architects announces sister agency that’schallengingconventional thinking to fos...

How Salesforce thinks about brand marketing

This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...
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