Marketing Architects: TV Advertising Blog (8)

Your CTV reality check

This week, we're exploring the evolving world of Connected TV advertising with Chief Media Officer C...

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

This week, we're talking marketing effectiveness with WARC's Head of Advisory, Lexi Wolf. She shares...

This week, we're exploring the rapid evolution of AI video with Seth Woodall, the mind behind the vi...

This week, we're exploring how to market like a challenger brand with Chuck Hengel, founder of Marke...

I've always been a sucker for a good story... we all are, actually. This week, we're exploring why o...

Remember when getting consumer insights meant spending weeks recruiting for focus groups and thousan...

Think about the last time you grabbed a Coke. Was it because you were thirsty on a hot day? Watching...

This week, we're exploring controversial truths with Bob Hoffman, the Ad Contrarian. Starting with h...

Marketing effectiveness principles are more than theory... they're proven frameworks for growth. Thi...

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