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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The state of marketing research
This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...
How to Target Your Audience on CTV
Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...
MMM’s making a comeback
Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...
Marketing Architects Launches Venture Incubator Misfits & Machines
TV agency Marketing Architects announces sister agency that’schallengingconventional thinking to fos...
How Salesforce thinks about brand marketing
This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...
How to Craft a Cost-Effective CTV Advertising Strategy
Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...
The problem with fitting in
This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...
How to Set Up a Measurable TV Campaign
You’re preparing to launch a TV campaign. You have an incredible commercial that highlights your bra...
How Annika Buys Media For High-Performing TV Campaigns
For decades, TV media was bought the same way. Media buyers purchased ad slots based on broad demogr...
Brand is more than a buzzword
This week, we reshared a favorite podcast episode from our archives that’s all about brand awareness...
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