Marketing Architects: TV Advertising Blog (8)

Why 95% of your audience isn't buying

This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...

Creative drives 37% of sales lift, yet marketers correctly predict a winning ad only 52% of the time...

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

This week, we're tackling a principle that makes marketers squirm called "Everything works at zero."...

CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...

Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than marginal ...

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...

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