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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

The AI video revolution is already here

This week, we're exploring the rapid evolution of AI video with Seth Woodall, the mind behind the vi...

Why challenger brands win (even against giants)

This week, we're exploring how to market like a challenger brand with Chuck Hengel, founder of Marke...

The science behind why stories sell

I've always been a sucker for a good story... we all are, actually. This week, we're exploring why o...

The truth about AI vs human research

Remember when getting consumer insights meant spending weeks recruiting for focus groups and thousan...

How to build category entry points that drive sales

Think about the last time you grabbed a Coke. Was it because you were thirsty on a hot day? Watching...

Why your digital ads aren’t working

This week, we're exploring controversial truths with Bob Hoffman, the Ad Contrarian. Starting with h...

6 marketing effectiveness lessons you can’t ignore

Marketing effectiveness principles are more than theory... they're proven frameworks for growth. Thi...

Everything Your Agency Needs to Set Your TV Campaign Up for Success

Every day, your customers leave digital breadcrumbs. They visit your website, engage with your email...

Are the Big Game’s ads worth $7M?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The science behind standout creative

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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