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Watch: 3 Illusions Making Your CTV Investment Less Effective

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

Cost is the Hidden Multiplier in Your TV Campaigns

Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than marginal ...

Stop the marketing hamster wheel

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

How to recession-proof your marketing

Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...

Get noticed or be different?

The marketing world loves a good debate. This week, we tackle a classic one: differentiation vs. dis...

Watch: Your CTV Performance Playbook

CTV CPMs run 5-10x higher than linear TV, and programmatic buying layers on additional hidden fees t...

Trust & Will's 'Make it Count' Campaign Wins Creative Awards

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

What you’re getting wrong about targeting

Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...

Underoutfit Launches First National TV Campaign to Build on Explosive Growth

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...

Webinar: The New Rules of Great TV Creative

TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads produce only...
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