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How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-described recovering performance marketer, to talk about what happens when direct response...
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...
How to declare war on your ad agency
Your TV advertising agency calls. You ignore it. The last few conversations felt more like negotiati...
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