Marketing Architects: TV Advertising Blog

Why Linear and Connected TV Are Better Together

Linear and CTV are complementary channels, not competitors. Linear delivers scale and credibility, w...

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen better ...

Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh...

TV advertising is one of the most powerful marketing channels for business transformation and growth...

Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...

CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with top mark...

Connected TV (CTV) is everywhere in media plans. Budgets are growing. Promises are big. But behind t...

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