Marketing Architects: TV Advertising Blog

Maximize Your Marketing with TV's Halo Effect

TV creates a powerful halo effect, improving performance across channels like paid search, social, O...

Linear TV remains resilient, with 40% of households still subscribing to cable and more than half of...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Linear and CTV are complementary channels, not competitors. Linear delivers scale and credibility, w...

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen better ...

Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh...

TV advertising is one of the most powerful marketing channels for business transformation and growth...

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