Marketing Architects: TV Advertising Blog

Webinar: TV Advertising's Upside During a Downturn

Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands t...

When you need advice on something important, who do you seek out? It’s probably someone you know wel...

Most performance-driven brands designate far less than half their marketing budget to brand-building...

Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Retail marketers today have more priorities than ever.

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...

Friction is everywhere.

When it comes to marketing, do what works.

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