platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(90)
Conversion Tech
(10)
Creative Strategy
(13)
Media Buying
(34)
News
(47)
Newsletter
(163)
TV Attribution
(11)
Business Strategy
Read More
→
Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
Understanding TV Viewing Habits Across Generations
Linear TV remains resilient, with 40% of households still subscribing to cable and more than half of...
Watch: How to Transform Your Linear and CTV Campaigns for Max ROI
“Any marketer who considers walking away from TV advertising would be crazy to do so.”
Why Linear and Connected TV Are Better Together
Linear and CTV are complementary channels, not competitors. Linear delivers scale and credibility, w...
9 Podcasts Every CMO Should Listen to in 2024
Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...
CTV Advertisers Should Rethink How They Use Data for Targeting
CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...
How to Know When You've Outgrown Your TV Agency
We’ve all been there—that moment when it’s time to recycle your favorite t-shirt that’s seen better ...
Why TV Advertising Still Rules Brand-Building
Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh...
Watch: How to Build ROI-Positive TV Campaigns
TV advertising is one of the most powerful marketing channels for business transformation and growth...
Podcast: Angela Voss Talks Industry Transformation on Adweek's Marketing Vanguard
Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...
