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Why CPM is king
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
What is All-Inclusive TV Advertising and How Does it Work?
TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...
B2B Marketing: How TV Advertising Can Power Business Growth for B2B
B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...
How Much Does a TV Advertising Campaign Cost?
TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...
The Top 11 Marketing Podcasts for CMOs in 2023
Ready to discover a world of marketing knowledge and inspiration?
What Marketers Should Know About the Evolution of TV Advertising
TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...
How to Avoid the Top 5 Mistakes Advertisers Make on TV
TV advertising done right can make a huge difference to the success of your business. TV unites team...
What to Look For in a TV Advertising Agency
It’s time to get your message out in a big way.
Do My Customers Watch TV?
Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...
Webinar: TV Advertising's Upside During a Downturn
When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...
How Does TV Advertising Build Trust?
When you need advice on something important, who do you seek out? It’s probably someone you know wel...
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