Marketing Architects: TV Advertising Blog

Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

TV remains powerful, but technology is reshaping how it works through CTV growth, interactive format...

TV creates a powerful halo effect, improving performance across channels like paid search, social, O...

Linear TV remains resilient, with 40% of households still subscribing to cable and more than half of...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Linear and CTV are complementary channels, not competitors. Linear delivers scale and credibility, w...

Marketing podcasts offer an incredible resource for staying up-to-date with industry trends, learnin...

CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

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