Marketing Architects: TV Advertising Blog

Webinar: Unlocking TV Effectiveness in the New Era

TV viewership remains stronger than headlines suggest. There are more TV households in the US than e...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

TV drives the strongest sales impact in video, making the choice of agency partner critical. A well-...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

TV remains powerful, but technology is reshaping how it works through CTV growth, interactive format...

TV creates a powerful halo effect, improving performance across channels like paid search, social, O...

Previous All posts Next