Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

How Much Does a TV Advertising Campaign Cost?

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

The Top 11 Marketing Podcasts for CMOs in 2023

Ready to discover a world of marketing knowledge and inspiration?

A Performance Marketer's Guide to Streaming TV in 2023

It's no surprise streaming has taken over the living room TV. (And all the other screens in your hom...

What Marketers Should Know About the Evolution of TV Advertising

TV advertising has been a powerful channel for decades. But it's now undergoing significant changes,...

How to Avoid the Top 5 Mistakes Advertisers Make on TV

TV advertising done right can make a huge difference to the success of your business. TV unites team...

The Future of Print is on TV

Some marketers are turning to digital advertising to complement evolving print efforts. Or turning t...

What to Look For in a TV Advertising Agency

It’s time to get your message out in a big way.

Does TV Advertising Drive Sales?

There is a common belief that a mass-reach channel like TV advertising only effectively drives brand...

Does TV Advertising Still Matter?

Sometimes, it’s easy to question TV’s value as a marketing channel when thinking about the popularit...

Do My Customers Watch TV?

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...

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