Marketing Architects: TV Advertising Blog

How to Run an RFP for Your TV Advertising Campaigns

TV drives the strongest sales impact in video, making the choice of agency partner critical. A well-...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

TV remains powerful, but technology is reshaping how it works through CTV growth, interactive format...

TV creates a powerful halo effect, improving performance across channels like paid search, social, O...

Linear TV remains resilient, with 40% of households still subscribing to cable and more than half of...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

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