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Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
5 Books That Will Persuade You to Launch TV
In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...
How To Design An Accountable TV Campaign
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...
3 Types of Businesses That Should Be on TV
Not every business should advertise on TV, but several types tend to overlook the channel in their s...
Rethinking the Power of TV Advertising
What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...
How data privacy laws should affect your marketing plan
As much as the recent media attention and expanding legislation may imply otherwise, data privacy is...
Why TV Advertising is Ecommerce’s Next Step
The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...
3 Reasons to Consider TV for Your B2B Brand
TV advertising for B2B brands faces its share of naysayers. Thought to be overly expensive, broad, a...
The changing role of the CFO - and new skills for the job
Steve Jobs. Richard Branson. Jeff Bezos. We’ve witnessed decades of star Chief Executive Officers wh...
Stop the "brand" vs. "performance" battle. Choose smart marketing instead.
It's not Google's fault they arbitrage your marketing results
It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...
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