Marketing Architects: TV Advertising Blog

The Future of TV Advertising for Performance Marketers

Most performance-driven brands designate far less than half their marketing budget to brand-building...

Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Retail marketers today have more priorities than ever.

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...

Friction is everywhere.

When it comes to marketing, do what works.

In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...

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