Did Super Bowl brands get their money's worth?

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...

Watch: Growing Market Share With TV

Retail marketers are juggling a lot.

Webinar: Doubling Down on First-Party Data with TV

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

7 Podcasts Every CMO Should Listen To

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...

Reducing Online-to-Offline Friction

Friction is everywhere.

How Performance Should Inform Your TV Campaign

When it comes to marketing, do what works.

5 Books That Will Persuade You to Launch TV

In today’s digital-centric media landscape, TV advertising is often pushed to the side as social, di...

How To Design An Accountable TV Campaign

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...

3 Types of Businesses That Should Be on TV

Not every business should advertise on TV, but several types tend to overlook the channel in their s...

Rethinking the Power of TV Advertising

What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...

Why TV Advertising is Ecommerce’s Next Step

The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...

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