Marketing Architects: TV Advertising Blog

Do My Customers Watch TV?

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...

When the economy gets shaky, marketing budgets are often the first to get cut. But brands that keep ...

When you need advice on something important, who do you seek out? It’s probably someone you know wel...

Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...

Retail marketers are juggling a lot.

New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...

Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...

Friction is everywhere.

When it comes to marketing, do what works.

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