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Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

Your brand isn't too big to grow

Brand growth for mature companies isn't a miracle. It's just really hard. This week, we're exploring...

ChatGPT is changing search

This week, we're talking with Josh Blyskal from Profound about the seismic shift happening in search...

Craft the soundtrack to your brand's success

This week, we’re joined by Roscoe Williamson, Global Strategy Director at MassiveMusic, to unpack ne...

The real reason TV feels unmeasurable

TV measurement isn't broken. This week, we're breaking down how to capture both immediate response a...

Confessions of a reformed performance marketer

Ryan Sullivan, CMO of GoodRx, joins us this week to share why he's a "reformed performance marketer....

Your attention strategy is probably backwards

Attention metrics are everywhere. Some experts swear by them. Others say they're a waste of money. T...

Ten ways not to be a boring brand next year

Brands today suffer from an epidemic of conformity. Everyone's chasing consumers with the same promi...

Stop optimizing yourself into irrelevance

Marketing has become obsessed with efficiency over the past decade. ROI dashboards. Cost per lead op...

Why 150-year-old logos still win

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

The lesson hiding in OpenAI's first TV campaign

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...
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