Marketing Architects: TV Advertising Blog

The real reason TV feels unmeasurable

TV measurement isn't broken. This week, we're breaking down how to capture both immediate response a...

Ryan Sullivan, CMO of GoodRx, joins us this week to share why he's a "reformed performance marketer....

Attention metrics are everywhere. Some experts swear by them. Others say they're a waste of money. T...

Brands today suffer from an epidemic of conformity. Everyone's chasing consumers with the same promi...

Marketing has become obsessed with efficiency over the past decade. ROI dashboards. Cost per lead op...

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

This week, we're joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. We're exploring h...

Audio advertising is often overlooked. Research shows it shouldn't be. This week, we're exploring wh...

Welcome to a special edition of Marketing Blueprints. Today, we're sharing insights from our new res...

Previous All posts Next