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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

AI just broke the SEO playbook

This week, we're exploring how AI agents are changing marketing, including new findings showing that...

Why we all need better marketing

This week, we're revisiting our conversation with Dr. Mark Ritson, the marketing professor turned co...

Why 95% of your audience isn't buying

This week, we're exploring the 95/5 rule, a principle that's reshaping how marketers think about rea...

The biggest B2B marketing mistakes

This week, we're exploring the dangerous defaults of modern marketing with Matt Maynard, VP of Globa...

Marketing effectiveness on a budget

We're tackling a question that keeps coming up: How can marketers implement effectiveness principles...

The truth about TV advertising costs and ROI

This week, we're tackling a principle that makes marketers squirm called "Everything works at zero."...

Stop the marketing hamster wheel

Performance marketing feels amazing until it doesn't. This week, we're tackling when you should stop...

How to recession-proof your marketing

Economic uncertainty has brands hitting pause on marketing plans. This week, we examine whether cutt...

Get noticed or be different?

The marketing world loves a good debate. This week, we tackle a classic one: differentiation vs. dis...

What you’re getting wrong about targeting

Are you overpaying to reach a smaller audience? This week, we're breaking down what marketers get wr...
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