Marketing Architects: TV Advertising Blog

Is the future of targeting contextual?

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

The last few months, following AI news has been quite the rollercoaster ride.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.

Reaching large audiences is powerful. But they still need to be the right large audiences.

As marketers, we constantly chase the holy grail of measurable ROI by prioritizing channels like sea...

Are you wasting your marketing budget by building brand awareness?

We all notice the ads that seem to know exactly what you were just talking about. The websites that ...

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