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How to escape the performance trap
This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-described recovering performance marketer, to talk about what happens when direct response...
How to build category entry points that drive sales
Think about the last time you grabbed a Coke. Was it because you were thirsty on a hot day? Watching...
Why your digital ads aren’t working
This week, we're exploring controversial truths with Bob Hoffman, the Ad Contrarian. Starting with h...
6 marketing effectiveness lessons you can’t ignore
Marketing effectiveness principles are more than theory... they're proven frameworks for growth. Thi...
Are the Big Game’s ads worth $7M?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The science behind standout creative
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Is the traditional agency model dying?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
4 Hidden Truths About TV Advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Your 2025 marketing crystal ball
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing MVPs from 2024
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Stop comparing AI to humans
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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