Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

Are the Big Game’s ads worth $7M?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The science behind standout creative

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Is the traditional agency model dying?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

4 Hidden Truths About TV Advertising

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Your 2025 marketing crystal ball

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing MVPs from 2024

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Stop comparing AI to humans

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Marketing’s product disconnect

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Ad Fatigue: When Less Really Is More

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

What does marketing as a revenue center really look like?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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