Marketing Architects: TV Advertising Blog

Matt Hultgren

Vice President, Analytics

The statement "I know half my advertising is working; I just don't know which half" takes on new sig...

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...

After investing in a big marketing initiative like TV advertising, the most disappointing outcome is...

Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...

Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...

Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...

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