platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(86)
Conversion Tech
(11)
Creative Strategy
(8)
Media Buying
(29)
News
(37)
Newsletter
(91)
TV Attribution
(12)
Business Strategy
Read More
→
Marketing MVPs from 2024
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Webinar: TV Advertising's Upside During a Downturn
Ad budgets can be the first thing cut when economic uncertainty hits. However, over half of brands t...
How Does TV Advertising Build Trust?
When you need advice on something important, who do you seek out? It’s probably someone you know wel...
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
Crutchfield Sparks Excitement With New TV Campaign
National electronics retailer launches a TV campaign with Marketing Architects.
Marketing Architects Improves Streaming TV Targeting
Marketing Architects adds hyperlocal targetingcapabilities to enhance streaming TV campaigns for ret...
The Future of TV Advertising for Performance Marketers
Most performance-driven brands designate far less than half their marketing budget to brand-building...
Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...
Understanding Linear TV: What is it and How Does it Work?
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
Watch: Growing Market Share With TV
Retail marketers today have more priorities than ever.
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...
