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Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...
Understanding Linear TV: What is it and How Does it Work?
What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
Watch: Growing Market Share With TV
Retail marketers today have more priorities than ever.
4 Keys to Preventing CTV Ad Fraud
What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?
Webinar: Doubling Down on First-Party Data with TV
New privacy rules have changed how marketers reach and learn about customers. During this eMarketer ...
Plow & Hearth Celebrates the Comfort of Home on National TV
Home and garden brand launches a national TV campaign with Marketing Architects.
7 Podcasts Every CMO Should Listen To
Marketing changes rapidly. And the mountains of content explaining these changes? Well, they can qui...
Marketing Architects Optimizes the Customer Experience
All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...
SmartAsset Launches a Simpler Road to Retirement on TV
MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and marke...
Joybird Airs First TV Campaign
Online furniture retailer launches a national campaign with Marketing Architects highlighting custom...
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