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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
Marketing beyond the spotlight
Today, we're diving into the glitzy world of celebrities in advertising. Why do brands shell out big...
Breaking the digital doom loop
Today, we’re unpacking the dangers of a digital-only marketing strategy. Of course, we know moving b...
Why it’s better to cast a wide net
At the heart of this issue is a question that’s divided marketers for ages—what truly drives busines...
The state of marketing research
This week on the podcast, we had the pleasure of chatting with Dr. Mitch Olsen, a marketing professo...
How to Target Your Audience on CTV
Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...
MMM’s making a comeback
Today we’re diving into the resurgence of media mix modeling (MMM). With privacy concerns shaking up...
Marketing Architects Launches Venture Incubator Misfits & Machines
TV agency Marketing Architects announces sister agency that’schallengingconventional thinking to fos...
How Salesforce thinks about brand marketing
This week on the podcast, we spoke with Colin Fleming, EVP Global Marketing at Salesforce about the ...
How to Craft a Cost-Effective CTV Advertising Strategy
Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...
The problem with fitting in
This week, we’re unpacking the concept of distinctive brand assets. What are they, how do they shape...
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