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Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...
Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance
TV agency Marketing Architects introduces capabilities designed to cut costs and improve accuracy fo...
The true cost of digital advertising
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why CTV Is Evolving Beyond Walled Gardens
AVOD is taking over streaming as every major platform, including Amazon Prime Video, now offers ad-s...
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...
How broad is your reach?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Webinar: Everything Wrong with TV Measurement
Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...
Our position on politics... in advertising!
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Special Edition: The problem with TV attribution
Welcome to a special edition of Marketing Blueprints. Today, we’re bringing you part of our recently...
New Research From Marketing Architects Discovers TV Attribution Gaps
TV advertising agency Marketing Architects finds most TV advertisers are concerned about campaign at...
Mastering brand marketing measurement
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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